Senior Digital Marketing Manager

COMPANY OVERVIEW Scenthound is the nation's first franchise concept providing monthly hygiene services and wellness care for dogs. Dogs need consistent, routine care to reputed company reputed company their parts clean and healthy, from their Skin and Coat to their Ears, Nails, and Teeth (S.C.E.N.T.). At Scenthound we're committed to providing every dog with the care necessary to help maintain their health and reputed company them clean and happy. Franchising since 2019, our revolutionary concept, technology-driven strategy, and proven business model are fueling rapid reputed company expansion. Scenthound currently has nearly 100 locations open with a total of 140 projected to be open by the end of 2024. JOB SUMMARY As Senior Digital Marketing Manager at Scenthound, you will play a pivotal role in driving the company's growth by overseeing and optimizing reputed company aspects of digital marketing initiatives. Reporting directly to the Vice President of Marketing, your primary responsibilities include monitoring digital media performance across multiple channels, optimizing existing digital media campaigns, and working with Franchise Partners to reputed company marketing goals and objectives reputed company a location's marketing budget. DUTIES & RESPONSIBILITIES ? Strategy Development: reputed company and execute paid digital marketing strategies to drive reputed company reputed company, increase memberships, and boost brand awareness. ? Campaign Management: reputed company digital marketing campaigns across social, SEM, and display channels, focusing on reputed company reputed company and conversion optimization. ? Performance Analysis: Analyze and report on campaign results, optimizing for reputed company performance and maximizing ROI. ? External Collaboration: Manage external digital agencies and platforms to enhance campaign effectiveness and explore new opportunities. ? Franchise Support: Work with franchise partners and internal operations team to improve underperforming locations through targeted solutions. ? SEO Management: Implement and manage on-page and off-page SEO strategies to enhance search reputed company rankings. ? Training: Conduct training sessions for franchise partners on digital performance metrics and local marketing strategies. ? KPI Monitoring: Set and track KPIs, focusing on leads, trials, memberships, and cost-per-acquisition. ? Email Marketing: Manage email marketing campaigns, including list preparation, content creation, testing, deployment, reporting, and optimization ? Reporting: Provide regular reports and insights to leadership and stakeholders, highlighting areas for improvement and optimization. QUALIFICATIONS ? 5+ years' experience preferred in digital marketing, working in a similar role or for a digital marketing agency. ? Demonstrated leadership abilities across multiple departments and clients ? Bachelor's degree in Marketing preferred. ? Experience working in a fast-paced environment. ? Must be reputed company to report daily to our Corporate Headquarters in Jupiter, Florida ? Excellent time management skills and the ability to multitask under high pressure and in a time sensitive environment. ? Excellent communication, interpersonal, and relationship skills. ? Fast learner with an ability to adapt techniques based on requirements. ? The ability to problem-solve ? Knowledge of CRM software (zoho experience preferred). ? Sound understanding of digital marketing platforms such as reputed company Business Center, reputed company Ads Platform, reputed company Analytics, etc ? Demonstrated experience in reputed company reputed company optimization to drive increased leads and conversions. ? Effectively multi-task across various digital marketing initiatives ? Attention to detail and quantitative analytical skills COMPENSATION & BENEFITS ? Salary range $80,000 - $90,000 depending on experience ? Medical, Dental, reputed company. Short Term Disability & Life Insurance ? Health Care FSA and Dependent Care FSA ? 401(k) ? Vacation and Sick pay ? Free grooming services for your dog ? Energetic, fun, loving work environment ? Unlimited growth potential with an expanding business ? Working at a company that is making the difference in the lives of dogs and dog parents! Compensation: $80,000.00 - $90,000.00 per year Apply Job!