Field Account Executive - Canada

The Wellness Pet Company is on a mission to help the next generation of pet parents fulfill a shared life of wellbeing with their pets through a foundation of proven nutrition. They are seeking a Field Account Executive to join their Canadian sales team, responsible for executing a growth plan and establishing new business relationships in the Greater Toronto Area and Western Canada.

Responsibilities

• New Business Development and Established Account Growth (Primary Focus): Establish and maintain good business relationships with several new and existing key accounts in the GTA and Western Canada; must be cognizant of their strategic direction, financial strength, challenges, and overall value as a business partner
• Visit accounts x3 days a week and collaborate with key customers to drive growth by building strategic in-store partnerships and identifying both opportunities and barriers to overcome
• Identify and develop strong working relationships with cross-functional team members including but not limited to marketing, customer service, purchasing and operations
• Champion business needs for the accounts, whether direct buy or serviced through a distributor; work with peers to manage and develop the indirect support team to ensure objectives are met
• Sales Cycle Ownership: Develop and manage a business forecast which aligns to goals while ensuring the forecast accounts for market dynamics that are driving the current and future performance, i.e., new areas, new/lost accounts, inventory, account expansion, etc
• Analyze & understand the critical drivers impacting the business and develop strategies and tactics that capitalize on these drivers. Key indicators include POS, OTD, direct/indirect shipments, share development, category index, mix management, spending, returns/markdowns, etc
• Understand and utilize all key measurements available to manage the business pace, i.e., inventory management and SKU productivity
• Ensure execution of Canadian marketing strategy and supplement as needed with account-specific programming
• Trade-Show and Field Execution: Create and implement new item launch plans with customers through setup marketing materials such as displays, shippers and other promotional tools
• Support and own trade show execution from start to finish, participating in customer tradeshows across Canada
• Analysis and Reporting: Deliver thought leadership within the account to establish Wellness Pet as THE category resource
• Communicate crucial market, trade, and competitive information on a timely basis
• Leverage and understand reports using Microsoft BI, Planful, and other Salesforce platforms
• Build impactful customer reports and presentations when required

Skills

• Bachelor's Degree
• 1-2 years of proven success and progression within the sales function
• Highly analytical with a proven ability and understanding of Key Performance Indicators
• Proficiency in Microsoft Office to manage client information, track activities, and produce reports
• Effective control of process and projects; detail-oriented and organized
• Strong relationship management and presentation skills, including organizational analysis and negotiating
• A self-starter with high standards of integrity
• Creative thinking and problem-solving abilities
• G Driver's License and access to a personal vehicle
• Experience in Salesforce/CPG vision is a plus
• Pet industry experience and bilingual speaking considered an asset

Benefits

• Competitive Salary
• Full Health & Dental Benefits
• RRSP Match
• Work-Life Balance
• Pet Perks
• Resources to Grow
• Culture Coach Connection
• Monthly Car-Allowance
• 3 Weeks’ Vacation and additional personal days
• Paid Volunteer Day
• Eligible to participate in annual bonus program

Company Overview