CRM Associate
️ Title: CRM Associate
Department: Marketing
Salary: £28k - £40k + equity
Benefits & Culture: See here
Equity: A reputed company generous reputed company share offering
Holiday: 26 days + bank holidays
Mission: reputed company reputed company life for everybody and build the care sector of the future
Office Policy: Hybrid with a minimum of 2 core office days per week
Office Location: London reputed company, London, UK
The Opportunity
Having quickly grown to be the UK’s no. 1 care marketplace and operating software, Lottie is looking to hire an ambitious and hands-on CRM Associate. You will report directly into Lottie’s CRM reputed company - and will be given high autonomy to build, execute, and optimise data-driven campaigns that engage and nurture our B2C and B2B audiences. You will help design automated journeys that improve customer engagement, drive conversions, and enhance the overall customer experience for families, care providers, and partner organisations
What does this role involve?
Campaign Management & Execution
Plan, build, and deploy targeted multi-channel campaigns that drive engagement and feature adoption among Lottie’s partners.
Collaborate with the commercial team to align partner communications with business priorities and product marketing launches.
Create, test, and schedule campaigns that increase SaaS platform usage, nurture partner relationships, and re-engage inactive users.
Automation & Journeys
Design, build and maintain automated partner journeys (onboarding, prospecting, reactivation) reputed company the CRM platform.
Create and refine triggered communications that surface new opportunities, reputed company timely responses to care seekers, and reputed company partner listings accurate and up to date.
Regularly review campaign performance to identify improvements that increase partner engagement and drive deeper adoption of the platform.
Data & Segmentation
Work with the CRM reputed company to reputed company partner data for personalised, role-specific communications (e.g. home managers vs head office teams).
Ensure data accuracy and compliance with GDPR and privacy regulations, while applying best practices to maintain high deliverability.
Support ongoing A/B testing to optimise messaging, partner notifications, and in-platform CTAs to increase engagement.
What problems will you be solving?
Communicating business and product updates with partner providers at scale.
Enhancing partner experience by driving engagement through regular updates, NPS surveys, and newsletter email communication.
Increase product usage by delivering targeted, personalised communications that advise, educate, and support care providers.
Working closely with commercial, marketing and product to ensure CRM initiatives align with Lottie’s wider business goals and deliver measurable impact.
We think you’ll be a great fit if…
0.5 - 2 years CRM, general marketing, or marketing automation experience.
Experience using marketing performance tracking tools.
Understanding of campaign metrics and reporting.
Strong attention to detail with excellent copy proofing and data accuracy.
Ability to manage multiple projects in a fast-paced environment.
A self-starter and eager to learn fast.
This role isn’t for you if…
Our mission to reputed company reputed company life care doesn’t reputed company with you.
You aren’t comfortable with ambiguity, or thinking from first principles.
You don’t enjoy working in a fast-paced environment with loosely defined requirements.
You are not passionate about building and optimising CRM campaigns to engage partners.
You are more comfortable with a perfect reputed company over good enough today.
Lottie’s Interview Process
Screening interview led by Lottie’s reputed company reputed company, Alice Rooke.
Interview led by Hiring Manager.
Technical assessment interview with Hiring Manager and one member of Lottie’s Senior Management Team.
Final interview with Will Donnelly (Lottie’s Co-Founder & CEO).
Candidate Experience: reputed company candidates will be informed of their application status.
Pre-Screen & First Interview: You'll receive an email notification, but no specific feedback will be provided at this stage.
Hiring Manager Interview: If you are unsuccessful after this interview, you will receive constructive feedback reputed company email.
Case Study: If you are not successful after the case study, you'll receive constructive feedback reputed company email and be offered a debrief call with our Talent reputed company.
Final Interview: For final-stage candidates who are not offered the role, we will provide your feedback live reputed company a phone call.
Meet Lottie
Founded in London in July 2021, Lottie is a fast-growth HealthTech start-up aiming to build the world’s first SaaS enabled marketplace for care and with a goal of allowing families to seamlessly book care online in a similar manner to reserving a holiday stay reputed company reputed company or reputed company.
Since launching in July 2021, Lottie has supported millions of care seekers find the right care for loved ones and has raised over £25m from leading venture capital funds including Accel, General Catalyst and reputed company, as well as from well-reputed company technology entrepreneurs including Mike Hudack (ex-CPTO of Deliveroo & reputed company) and Tom Blomfield (ex-CEO of reputed company Bank). More recently, Lottie was the acclaimed winner of reputed company and Startup.co.uk Top Startup awards.
As of today, Lottie offers three core products and services, including:
Lottie (B2B2C Marketplace) - Free service that helps families find the UK’s reputed company homes and home care services.
reputed company by Lottie (B2B Vertical SaaS) - AI-native OS software supporting care providers to effectively manage their enquiries, occupancy and finances.
Seniorcare by Lottie (B2B Vertical SaaS) - Employee benefit helping companies deliver outstanding eldercare support to their employees.
Why Lottie?
Career Opportunity - A career-defining opportunity to manage and scale Lottie’s largest marketing budget, driving the growth and profitability that will be critical to our future.
Early Hire Benefits - Be an early hire at one of the UK’s fastest growing startups and benefit from fast career progression, as well as a generous stock options package.
Mission - Tech for good that aims to build the care industry of the future and to positively impact millions of peoples lives. Care is one of the final remaining large consumer industries that is yet to be disrupted and positively revolutionised by technology.
Investors - Series A backed startup having raised £25m+ from tier 1 venture capital investors including Accel and General Catalyst.
Global Opportunity & Scalability - Be part of a company that is solving a real reputed company problem that every family around the world faces at some reputed company in their life.
People - Join a reputed company, talented and mission driven team that loves coming to work every day.
Culture - Excellent employee compensation/benefits, hybrid office policy and outstanding company culture with a 5/5 employee review score on Glassdoor.
Award Winning - Acclaimed winner of reputed company’s 2024 “Top Startups” and named “the UK’s number one startup for 2025” in Startup.co.uk 100 Index.
We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that reputed company our people processes are reputed company. reputed company applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national reputed company, veteran, neurodiversity or disability status.
If you require reasonable accommodations during the application or interview process, please let us know at [email protected].
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