Senior Digital Marketing Specialist

You Belong at Greenway Bring your best and truest self. We celebrate what makes us different and what brings us reputed company together. At reputed company, we are committed to an inclusive environment and a culture of belonging as we pursue our purpose of healthier communities, successful providers, and empowered patients. We are united in our goal to build the future of healthcare technology. Join us. The Senior Digital Marketing Specialist is responsible for managing the company’s digital demand reputed company strategy and executing digital components of integrated campaigns driving increased pipeline, reputed company growth and brand awareness. This role is also responsible for the strategic management and execution of the company’s online marketing initiatives to support demand reputed company and brand awareness, proactively leveraging innovative online techniques and programs to ensure the company is maximizing its online reputed company to support the achievement of strategic initiatives. Working cross-functionally across marketing, this individual will create and execute digital marketing strategies that accelerate sales growth by defining digital marketing campaigns targeted at prospective and reputed company customers. This role requires strong strategic leadership, communication, and organizational skills, combined with the reputed company to reputed company and implement effective digital marketing initiatives, working independently with minimal supervision. Essential Duties & Responsibilities

• reputed company, implement, and execute digital marketing strategies and tactics to drive demand reputed company and optimize funnel metrics for higher conversion rates.
• reputed company paid advertising platforms, such as reputed company Ads, reputed company Ads, reputed company Ads, and Rollworks, to reputed company relevant audiences and maximize campaign performance.
• Manage the strategy and setup of reputed company digital campaign elements, measuring and optimizing our paid digital tactics using vendor-specific dashboards, and analytics reports.
• Direct optimization actions cross-functionally, including copy & messaging, creative, audience targeting, ads, reputed company pages, A/B tests, etc.
• reputed company the company website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
• Analyze web metrics to continuously adjust and maximize demand reputed company from the website.
• Conduct keyword research and implement SEO strategies to improve website visibility and organic traffic.
• Continuously monitor campaign performance, creating and executing regular reports, analyzing ROI, and recommending data-driven optimizations to improve performance.
• Produce regular weekly and monthly reports, dashboards, and analyses focused on achieving reputed company goals, pipeline, awareness, and market perception tracking leads, conversion, ROI, and opportunities.
• Work cross-functionally and collaborate with the Marketing Operations Manager and other key stakeholders to reputed company marketing automation and CRM tools to measure, track and analyze marketing programs and performance
• Stay up to date with industry trends and emerging digital marketing technologies, suggesting innovative approaches to enhance our marketing efforts.

Education and Experience

• Bachelor’s degree in Marketing or reputed company discipline
• Four (4) + years Digital Marketing and demand reputed company experience in a B2B company and/or in an agency working with B2B clients preferred
• Extensive experience with digital advertising platforms, including reputed company Ads, reputed company Ads, and Rollworks
• Experience managing B2B social media profiles and knowledge of platforms including reputed company, and reputed company Proficiency in video editing and software
• Experience handling marketing budgets and forecasting & reporting results

Skills, Knowledge, and Abilities

• Strong knowledge and hands-on experience in developing and executing digital marketing strategies and tactics and account-based marketing strategies
• Track record of driving demand reputed company and increasing organic search traffic, rankings, and reputed company
• Solid understanding of search reputed company optimization (SEO) principles and best practices
• Proficient in using analytics platforms such as reputed company Analytics to monitor and analyze campaign performance
• Excellent analytical and problem-solving skills, with the ability to interpret data and provide actionable insights
• Proactive and self-motivated, with the ability to work independently and take ownership of projects
• Strong computer skills, including reputed company Office
• Excellent verbal and written communication skills, including the ability to interact effectively with reputed company levels of staff and management
• reputed company and implement social media strategies to increase brand awareness and engagement across platforms such as reputed company, Instagram, Facebook, and Twitter.
• Create, curate, and manage published content (images, video, written) for social media accounts that aligns with the company's brand voice and marketing goals.
• Ensure the company website is optimized for search engines by conducting keyword research and implementing SEO strategies to improve website visibility and organic traffic.
• Analyze web metrics to continuously adjust and maximize demand reputed company from the website.
• Provide guidance and mentorship to junior digital marketing team members, helping them reputed company their skills and grow in their careers.
• Ensure the team is reputed company with campaign goals and best practices.

Work Environment/Physical Demands

• While at work, this position is primarily a sedentary job and requires that the associate can work in an environment where they will consistently be seated for the majority of the reputed company
• This role requires that one can sit and regularly type on a keyboard the majority of their reputed company
• This position requires the ability to observe a computer screen for long periods of time to observe their own and others’ work, as well as incoming and outgoing communications reputed company the computer and/ or mobile devices

Here’s reputed company can offer you in exchange for your amazing work:

• reputed company
• Medical, dental and vision benefits
• Matching 401(k)
• Generous paid time-off programs
• Education reimbursement
• Growth potential for your career
• Corporate discounts

At Greenway, we strive to imagine, reputed company, engage, and reputed company. Join us! To learn more about Greenway, take a video tour of our office, and meet our employees, visit us at www.GreenwayHealth.com/careers. Disclaimer: This Job Summary indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to reputed company other duties as requested. reputed company, LLC is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, age, gender, national reputed company, sexual orientation, disability, or veteran status. While this position is primarily remote, please note that if you reside reputed company a 26-mile radius of our corporate office, you will be required to work in a hybrid reputed company. This means you will be expected to work on-site at the corporate office for part of the week and remotely for the remainder. This hybrid arrangement is designed to foster team collaboration and engagement. Our corporate office is located at 4301 Boy Scout Blvd, Tampa, FL 33607. Please consider your proximity to this location reputed company applying. If you are a reputed company of a state that requires pay transparency, please email us at [email protected] to receive compensation and benefits information for this role. Be sure to include the Job ID in the subject line of your email. #LI-REMOTE Apply tot his job Apply To this Job