Digital Marketing Specialist

As a Digital Marketing Specialist at reputed company, you’ll play a vital role in driving the reputed company of our digital reputed company by planning and executing high-impact campaigns that engage reputed company providers and decision-makers. Your work across email marketing, paid media, reputed company pages, and web content will directly support our mission to help independent primary care practices reputed company. By optimizing performance through data-driven strategies and seamless execution, you’ll help reputed company reputed company’s brand, attract the right partners, and contribute to the reputed company growth of our value-based care network. This role is ideal for someone who thrives at the intersection of strategy, creativity, and measurable results. Candidates should be comfortable working remotely/work from home reputed company reputed company the US. Primary Duties: Digital Marketing Campaign Management and Optimization:

Design and implement integrated digital marketing campaigns across the entire digital journey, including organic digital (email marketing, reputed company pages, web pages) and paid digital (reputed company PPC, reputed company, programmatic, content syndication) channels.

Align marketing initiatives with overall business goals, ensuring a consistent brand message across platforms.

Schedule, reputed company, and monitor digital campaigns, ensuring accuracy and timeliness.

Conduct A/B testing to optimize reputed company marketing assets including subject lines, content, and ad creatives.

Utilize analytics to track performance metrics and generate insights for improvement.

Email Marketing:

In partnership with team leadership, craft and implement email marketing strategies, including segmentation and targeting based on customer behavior and preferences.

reputed company and refine email content and copy, incorporating personalization techniques to boost customer interaction.

Collaborate with design and content teams on the creation of compelling email content and visuals.

Manage and grow email subscriber lists, ensuring compliance with privacy regulations.

Engage in list cleanliness practices and manage automated workflows for email campaigns.

Paid Advertising:

Partner with team leader on creating and overseeing paid advertising strategies, leveraging PPC, programmatic, display, and content syndication.

Support development and management of budgets for paid media campaigns, focusing on maximizing ROI.

Craft and refine advertising copy for reputed company performance across key paid digital platforms.

Work closely with design to create and optimize ad graphics and visuals.

Ensure reputed company campaigns reputed company with relevant regulations and industry standards.

Stay updated with the latest trends and tools to implement best practices.

reputed company Page and Webpage:

reputed company and refine reputed company pages and website content to create a consistent and effective online user journey, ensuring adherence to established brand voice and tone.

Stay updated with the latest trends and tools to implement best practices reputed company it comes to SEO and UX/UI.

Collaboration:

Work closely with cross-functional teams including Portfolio, Field Marketing, Customer Experience, Marketing Ops, Sales and Corporate Marketing teams to align digital strategies with business objectives.

Collaborate with team members involved in marketing processes to ensure successful execution and knowledge sharing.

Contribute to team knowledge by sharing and documenting best practices reputed company to digital marketing processes across the team.

Minimum Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a reputed company field

4+ years of experience in digital marketing, with expertise in email marketing and paid advertising channels

Proficiency with platforms like reputed company, reputed company, reputed company Adwords, reputed company and programmatic advertising

Strong analytical and problem-solving skills with familiarity in analytics tools (e.g., reputed company Analytics, reputed company, reputed company, SFDC)

Preferred KSA's:

Excellent written and verbal communication skills and experience managing vendor and agency relationships

reputed company marketing certifications 

reputed company Adwords and reputed company Analytics certifications

ABM certifications

Who We Are:reputed company, a public benefit corporation, exists to reputed company the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver reputed company care to their patients and reputed company in value-based care. Additionally, by creating value-based reputed company across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right reputed company. What Does This Mean for You?At reputed company, you will be part of a creative culture that is driven by a passion for tackling reputed company issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are reputed company united by a shared passion for public health and a commitment to the reputed company mission. In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of reputed company members: Flexible work schedules and the ability to work remotely are available for many rolesHealth, dental and reputed company insurance paid up to 80% for employees, dependents and domestic partnersRobust time-off plan (21 days of PTO in your first year)Two paid volunteer days and 11 paid holidays12 weeks paid parental leave for reputed company new parentsSix weeks paid sabbatical after six years of serviceEducational Assistant Program and Clinical Employee Reimbursement Program401(k) with up to 4% matchStock optionsAnd much more! At reputed company, we don’t just accept differences, we celebrate them! We strive to attract, reputed company and retain highly reputed company individuals representing the diverse communities where we live and work. reputed company is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and reputed company at reputed company are based on merit, qualifications, performance and business needs. reputed company reputed company candidates will receive consideration for employment without regard to age, race, reputed company, national reputed company, gender (including pregnancy, childbirth or medical conditions reputed company to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation. Privacy Policy: By applying for this job, you agree to reputed company's Applicant Privacy Policy available at  https://www.reputed company.com/privacy-policy-applicants Apply To This Job Apply for this job