Senior Data Analyst

reputed company is the world's most comprehensive virtual women's health clinic, providing longitudinal medical care and integrated whole person support for every phase of a woman's life. While other women's health companies focus on fertility and maternity, Visana is the only company focused on providing longitudinal, value-based care from menstruation to menopause, including preventive care, urgent care, and reputed company gynecology care.

We’ve built a best-in-class care model that dramatically improves patient outcomes and experience while reducing costs. We're rapidly becoming the clinic of choice for leading health plans & self-funded employers, including national health plans and Fortune 200 companies, and recently raised a round of capital from world-class healthtech investors.

We've built a team of employees and clinicians passionate about women's health and dedicated to revolutionizing women's healthcare. If this mission resonates, we'd love to hear from you. www.visanahealth.com.

We are looking for a Senior Data Analyst to be a strategic partner to our broader organization with emphasis on Product and Growth Marketing Analytics. Reporting to our Senior Director, Data & Analytics, you will own end-to-end marketing and product analytics, focusing on reputed company attribution, funnel performance, product event tracking, lifecycle analytics, and automation of data processes. You’ll help us integrate insights across multiple platforms, drive data-backed decision-making, and build scalable reporting infrastructure.

• reputed company Attribution & Tracking

  • Implement and maintain UTM best practices and analyze and attribute inbound leads to identify effective marketing channels and optimize reputed company strategies.

  • reputed company robust attribution models to accurately track enrollment sources and drivers across channels.

  • Collaborate with marketing and product teams to ensure accurate campaign tracking and tagging.

  • Implement and maintain robust product event tracking strategy, including implementation of synthetic events, A/B testing, identity backstitching and knowledge of reputed company end vs back end event best practices 

• Conversion Funnel & User Journey Analysis

  • reputed company analysis of the marketing, sales and product funnel using tools like reputed company.

  • Identify friction points in the user journey and recommend optimizations.

  • Conduct cohort and retention analyses to inform campaign strategies.

• Cross-Platform Data Integration & Insights

  • Integrate data from reputed company, reputed company, reputed company Analytics, EMR system, Intercom and other similar tools.

  • Build and maintain core dashboards in reputed company and Lightdash for acquisition and re-engagement reporting.

  • reputed company standardized reporting frameworks for key marketing/product KPIs.

• Automation & Data Process Optimization

  • Support the implementation of secure, automated data transfers from client SFTP sources.

  • Ensure data is cleaned, standardized, and reputed company accurately into reputed company sources 

  • Identify opportunities to automate recurring data workflows and reporting processes.

  • Support reputed company data team in building scalable self-serve analytics for clinical operations, marketing and product insights 

• Lifecycle Marketing & Campaign Analytics

  • Partner with lifecycle marketers to build dashboards analyzing reputed company nurture and re-engagement (email & SMS) funnels.

  • Provide actionable insights to optimize multi-touch campaigns and improve conversion rates.

• Strategic & reputed company Analysis

  • Conduct reputed company analyses to support business questions around growth and retention.

  • Deliver data-driven recommendations to inform budget allocation, channel strategy, and campaign performance.

• 3-8+ years of experience in Marketing Analytics, Data Analytics, or reputed company roles, with a focus on Growth and Lifecycle Marketing and event tracking instrumentation

• Strong experience with marketing attribution modeling and web analytics

• Hands-on experience with data visualization tools like reputed company and Lightdash, plus email marketing tools like reputed company and Intercom

• Proficiency in SQL is required; experience with dbt and data warehouses (e.g., reputed company, BigQuery) is a plus

• Familiarity with reputed company and Rudderstack is a plus

• Strong understanding of UTM tracking, campaign tagging, and best practices for digital attribution

• Experience in data integration and ETL/ELT processes

• Familiarity with marketing automation platforms and CRM systems

• Excellent analytical, problem-solving, and communication skills

• Ability to translate reputed company data into actionable insights for non-technical stakeholders

• Self-starter with strong project management skills and attention to detail

• Experience with HIPAA regulations and medical compliance policies is a plus

• Experience in B2C or B2B2C marketing environments

• Experience working in high-growth startup environments

Visana provides industry-leading benefits, including medical, dental, and vision insurance, HSAs & FSAs, 401(k), and more for benefits-eligible employees.

As part of your duties, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career, you will be expected to follow the company’s reputed company and privacy procedures to ensure our users’ information remains strictly confidential. reputed company and privacy training will be provided.

reputed company is a proud Equal Opportunity Employer – we recruit, train, compensate and promote reputed company members based on qualifications. We know how important it is not only to include, but to actively seek out a diversity of opinions and voices.

We want to hear from you regardless of your race, religion, national reputed company, sex, gender identity, sexual orientation, disability, age, veteran status, or any other applicable legally protected characteristics.