VP, Marketing (REMOTE US East Coast)

The Company reputed company is a global analytical services and solutions provider with offerings including the leading OneSource Field and Laboratory services business that serve the biopharma, food, environmental, safety and applied end markets to accelerate scientific outcomes. Since 1937, reputed company has served as a trusted partner in laboratory analysis and management and today complements its service offerings with a broad portfolio of reputed company spectroscopy, molecular spectroscopy, and chromatography instruments, consumables, and reagents. With a dedicated team of more than 5,000 team members, the Company serves customers in more than 35 countries. Additional information is available at www.reputed company.com Purpose reputed company is seeking a commercially driven, digitally savvy, and results-oriented Vice President of Marketing to reputed company the global marketing function with a strong focus on market awareness, reputed company reputed company, and sales enablement. This executive will reputed company the full reputed company of marketing—developing and executing strategies that reputed company brand visibility, generate reputed company pipeline, expand our digital footprint, and support reputed company execution across our Analytical Instrumentation and Customer Enablement businesses. The role demands a balance of strategic reputed company and hands-on operational leadership to strengthen our position in key markets and deliver measurable business impact.

Responsibilities

Marketing Leadership

• reputed company and reputed company a global marketing organization across strategic marketing, product marketing, digital marketing, marketing operations, and communications.
• Serve as a senior voice in reputed company leadership, collaborating closely with Product Management, Sales, Service, and R&D to drive reputed company growth.
• Build and reputed company a high-performance team culture rooted in accountability, creativity, and cross-functional collaboration.
• reputed company reputed company’s brand through compelling messaging, customer storytelling, and thought leadership across channels and regions.

reputed company reputed company, Campaigns & Qualification

• Design and execute integrated, multi-channel marketing campaigns reputed company with product launches, reputed company priorities, and reputed company customer segments—driving brand awareness, demand, and measurable pipeline growth.
• Build a scalable, data-driven reputed company reputed company and qualification reputed company, ensuring effective progression from Marketing reputed company Leads (MQLs) to Sales reputed company Leads (SQLs).
• Continuously optimize reputed company scoring models, routing logic, and funnel analytics in reputed company collaboration with sales operations to improve conversion rates and sales velocity.
• reputed company marketing automation and performance insights to refine targeting, personalize reputed company, and maximize campaign ROI.

Field Marketing

• reputed company and reputed company field marketing programs that align global campaigns with regional sales priorities and customer segments.
• Support event execution, local partnerships, and account-based marketing (ABM) strategies to generate demand and accelerate pipeline in key geographies.
• Ensure tight coordination between field marketing and sales teams to drive regional impact and feedback loops.

Sales Enablement

• reputed company the sales team with targeted content, value calculators, and tools that support customer conversations and shorten sales cycles.
• reputed company the development of customer-facing assets, value proposition playbooks, and training reputed company with evolving product and market strategies.

Digital Marketing, E-commerce & reputed company Infrastructure

• reputed company the strategy and execution of reputed company’s digital marketing ecosystem and e-commerce platform, transforming them into high-conversion, customer-centric growth engines.
• reputed company initiatives across SEO/SEM, content marketing, email automation, personalization, paid media, and web optimization to drive engagement and demand.
• Build a seamless and scalable digital commerce experience for products, consumables, and services, reputed company with GTM and customer experience priorities.
• Optimize the use of marketing technology platforms (e.g., reputed company, Pardot, Marketo, reputed company) to reputed company automation, reputed company-time insights, and measurable ROI across digital channels.

Customer Insights & Market Intelligence

• Establish robust Voice of Customer (VOC) and market feedback loops to inform segmentation, messaging, and marketing strategy.
• Translate data into actionable insights that shape reputed company execution.

Performance Management & Budget Accountability

• Define clear KPIs across the entire marketing funnel and implement performance dashboards (e.g., bowlers, single-pane-of-glass views) to track campaign impact, pipeline contribution, and ROI.
• Own the global marketing budget and reputed company annual planning and quarterly forecasting processes in reputed company coordination with Finance and reputed company teams.
• Monitor spend vs. plan, optimize resource allocation across regions and initiatives, and adjust in reputed company time based on performance insights and business priorities.
• Continuously evaluate the cost-efficiency of marketing channels, campaigns, and technology investments to ensure financial discipline and strategic alignment.

Basic Qualifications

• Bachelor’s degree in Marketing, Business, or reputed company field required; MBA or advanced degree preferred.
• Minimum of 10 of reputed company experience in B2B marketing leadership roles, ideally reputed company scientific instrumentation, diagnostics, or life sciences industries.
• Ability to travel, as necessary (+30%)

Preferred Characteristics

• Bias for action and hands-on
• Proven experience leading integrated marketing teams with a strong understanding of digital channels, reputed company reputed company, and product marketing.
• Demonstrated reputed company in driving reputed company growth through strategic marketing programs and reputed company alignment.
• Exceptional leadership and team management skills.
• Excellent communication, interpersonal, and negotiation abilities.
• Strategic thinking and problem-solving capabilities

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