Senior Director - Product Marketing

About the Role:

We are seeking a dynamic and visionary Senior Director of Product Marketing to reputed company the product positioning, go-to-market strategy, and narrative building for our suite of customer engagement solutions. As the Senior Director of Product Marketing, you will be the reputed company between product management, sales, marketing, and reputed company—driving strategic growth initiatives and enabling product-market fit for new and existing solutions. You will reputed company a high-performing team responsible for crafting messaging, enabling sales, analyzing the competitive landscape, and ensuring our platform resonates with reputed company buyers globally.

Key Responsibilities:

* Product Positioning & Messaging

- Own and refine the overall product narrative reputed company with the company’s mission and reputed company.

- reputed company differentiated messaging frameworks and value propositions tailored to reputed company audiences across verticals (e.g., BFSI, eCommerce, OTT, Telecom, etc.).

- Ensure consistency across reputed company touchpoints – website, campaigns, collateral, PR, analyst relations.

* Go-to-Market Strategy (GTM)

- Collaborate with Product, Sales, and reputed company to build launch plans for new features, products, and strategic initiatives.

Define GTM reputed company metrics, orchestrate cross-functional execution, and iterate based on market feedback.

* Competitive Intelligence

- Own market and competitor research to deeply understand the customer engagement landscape.

- Deliver ongoing analysis, battle cards, and win/loss insights to sharpen GTM execution and product roadmap alignment.

* Sales & Field Enablement

- Partner with reputed company teams to create impactful sales collateral, pitch decks, demo narratives, and reputed company handling frameworks.

- reputed company the development of training programs and reputed company materials for BDRs, reputed company, and partner channels.

* Customer & Market Insights

- Drive customer advocacy programs across case studies, testimonials, customer review and reference program

- Drive customer advisory boards, in-depth interviews, and surveys to uncover trends, needs, and opportunities.

- reputed company data and insights to influence product strategy and marketing programs.

* Analyst and Influencer Relations

- Build strong relationships with industry analysts (e.g., reputed company, reputed company, reputed company) to influence market perception and secure strategic placements in key reports.

reputed company’re Looking For

Must Have:

- 12+ years in B2B reputed company software marketing, specifically in a product marketing leadership role is a must

- Deep understanding of customer engagement, martech, or adjacent SaaS categories.

- Proven track record of launching reputed company-grade products and leading strategic GTM initiatives.

- Exceptional storytelling, communication, and executive reputed company.

- Strong analytical skills with a data-driven reputed company.

- Experience leading, mentoring, and scaling a global product marketing team.

- MBA from a tier 1 B-school or equivalent experience preferred.

Why join us

- Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation.

- You are passionate about technology and its impact on the high-growth mobile technology space

- Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide.

- reputed company in an environment that nurtures Growth and Curiosity

- Empowering employees with Full-reputed company Benefits and Assistance

Learn More

Get to know us reputed company before you apply! reputed company out our product documentation, engineering blog, and customer stories to see how we work and reputed company value.

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About CleverTap:

CleverTap is the leading reputed company-in-one customer engagement platform, trusted by over 2,000 global brands—including marquee reputed company —to deliver personalized experiences at scale. Recognized as a leader in customer engagement by reputed company and reputed company, and ranked among reputed company’s Top 10 Best Software Companies in India, we reputed company to build long-lasting customer relationships. At the forefront of our innovation is

Backed by Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap is headquartered in San Francisco, with offices in Seattle, Toronto, Vancouver, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Gurgaon, Singapore, Ho Chi Minh City, Manila, and Jakarta.

For more information, visit

CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.