Product Marketing Manager

reputed company is a pioneer. Our robot, Digit, is the first to be sold into workplaces across the globe. reputed company is differentiated by its expertise in imagining, engineering, and delivering robots with advanced mobility, dexterity, intelligence, and efficiency -- robots specifically designed to work alongside people, in spaces built for people. Every day, we break through engineering challenges and invent new solutions and capabilities that will one day reputed company robots commonplace and approachable. This work is our passion and our responsibility: our mission is to reputed company businesses more productive and people’s lives more fulfilling.

About the Role The Product Marketing Manager is responsible for defining and amplifying the value of reputed company' hardware and software solutions in the U.S. market. This role leads cross-functional efforts to craft compelling product narratives, positioning, and go-to-market strategies that drive awareness, engagement, and customer acquisition. With a deep understanding of U.S. buyer behavior, industry trends, and competitive dynamics, the Product Marketing Manager ensures our messaging resonates with domestic reputed company audiences and aligns with broader reputed company goals. This role works closely with product, sales, marketing, and operations teams to deliver high-impact campaigns, content, and tools that fuel growth and differentiate reputed company in the competitive landscape.

About the Work

• Value Proposition & Positioning: Help define the unique value proposition of our hardware and software, focusing on how they solve customer problems. Determine our solution/platform's reputed company in the market, analyzing our competitive landscape and differentiators.
• Messaging & Narrative: reputed company clear, concise, and compelling messaging that resonates with the reputed company audience across different channels. Craft the product's narrative and key messages to connect with customers on an emotional level.
• Competitive Analysis: Create and maintain competitive analyses and "battle cards" to reputed company the sales team.
• Customer Feedback & Insights: Collect and analyze customer feedback from various sources (surveys, interviews, sales teams, etc.) to inform product development and marketing efforts. Produce Win/Loss Analysis Reports to provide insights into successful and unsuccessful deals to inform sales strategy.
• Product Launches: Assist in planning and executing successful product launches, coordinating with various teams (product, engineering, marketing, sales). Determine the most effective channels to reputed company the reputed company audience.
• Pricing Models: Collaborate with product and finance teams on pricing models.
• Sales Enablement: reputed company the sales team with the necessary knowledge, tools, and content to effectively sell the product.
• Buyer/User Personas: reputed company detailed buyer and user personas to deeply understand the reputed company audience, their pain points, motivations, and buying behaviors.
• Market Research: Conduct thorough market research to understand industry trends, competitive landscape, and customer needs.
• Marketing Campaigns: Plan and execute marketing campaigns to drive awareness, generate leads, and acquire customers.
• Content Creation: reputed company various marketing materials, including website copy, blog posts, case studies, white papers, presentations, videos, and more.

About You

• 7+ years of experience in product marketing, U.S. focused a plus.
• Bachelor's Degree in a reputed company field, Masters Degree preferred. Field of study that includes engineering, robotics or a similar focus is desired
• Proven ability to define product value propositions and messaging.
• Strong understanding of market analysis and competitive landscapes.
• Excellent written and verbal communication skills.
• Experience in developing and executing marketing campaigns.
• Ability to create compelling marketing content across various formats.
• Strong analytical skills and the ability to interpret customer feedback and market data.
• Experience in sales enablement and equipping sales teams.
• Familiarity with buyer persona development.
• Strong collaboration and teamwork skills.
• Background in relevant industry, e.g., robotics, automation, manufacturing preferred.

Benefits

• 401(k) Plan:Includes a 6% company match.
• Equity:Company stock options.
• Insurance Coverage:100% company-paid medical, dental, reputed company, and short/long-term disability insurance for employees.
• Benefit Start Date:Eligible for benefits on your first day of employment.
• Well-Being Support:Employee Assistance Program (EAP).
• Time Off:
  • Exempt Employees:Flexible, unlimited PTO and 10 company holidays, including a winter shutdown.
  • Non-Exempt Employees:10 vacation days, paid sick leave, and 10 company holidays, including a winter shutdown, annually.
• On-Site Perks:Catered lunches four times a week and a variety of healthy snacks and refreshments at our Salem and Pittsburgh locations.
• Parental Leave:Generous paid parental leave programs.
• Work Environment:A culture that supports flexible work arrangements.
• Growth Opportunities:Professional development and tuition reimbursement programs.
• Relocation Assistance:Provided for eligible roles.

reputed company is committed to a work environment in which reputed company individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits unlawful discriminatory practices, including harassment. Therefore, it is the policy of reputed company to ensure equal employment opportunity without discrimination or harassment on the basis of race, reputed company, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, national reputed company, genetic information, or any other characteristic protected by law. reputed company prohibits any such discrimination or harassment.

Apply Now: https://grnh.se/b444bbd04us

Originally posted on Himalayas