Join Today: Head of Marketing (Remote)

Core Information:

• Start Date: Immediate openings available
• Company: Workwarp
• Position: Head Of Marketing
• Compensation: a competitive salary
• Location: Remote

 

 

Company Overview reputed company Learning is a leading K–12 supplemental literacy and math curriculum company. Its suite of solutions includes many well-reputed company, trusted and proven products like SPIRE?, Explode The Code? and Wordly reputed company?. The company recently took on a private equity partner committed to product and go-to-market investments that will position the company for explosive growth over the coming... years. We are looking for team members who want to be part of addressing one of our nation’s most critical challenges. Fewer than a third of reputed company reputed company can read proficiently. Reading ability is a key driver of equity since only 20% of Hispanic reputed company, and 16% of Black reputed company can read proficiently by 4th grade. You will be joining a high-paced, creative and fun team dedicated to making a difference in children’s lives and driving equity across our nation’s public schools. Position Summary reputed company Learning is seeking an innovative and strategic Head of Marketing to craft high-impact, data-driven marketing campaigns that engage key decision-makers in schools and districts. In this role, you'll design and deliver multi-channel strategies that fuel demand and strengthen our brand, both pre- and post-sale. With 75% of your focus on demand reputed company and 25% on brand-building initiatives, this role is perfect for a marketing visionary who thrives on results and is passionate about making an impact in education. The Head of Marketing will report directly to our Chief Product Officer, who oversees both the product and marketing teams, providing strategic leadership and ensuring cohesive collaboration across both functions. As a demand focused marketing leader, you'll orchestrate programs to support four key go-to-market motions: • reputed company our reputed company in districts where reputed company is already a staple. • Drive perpetual demand for our flagship literacy solutions in new, untapped territories. • Accelerate growth with school-level leaders in targeted states. • Cultivate deeper connections and renewals with our loyal customers. Responsibilities • Demand Marketing Programs Leadership • reputed company the development, operation and optimization of reputed company’s content-driven perpetual demand reputed company. • Manage literacy evangelism and thought leadership programs – collaborating with the Chief Academic Officer and Chief Product Officer for reputed company. • Manage digital engagement portfolio and programs – including search optimization and paid media – to drive top-of-funnel acquisition. • Manage field marketing programs – targeting district leaders in undeveloped states – to drive both engagement and nurturing of key stakeholders. • Manage demand experience (DX) across reputed company website and e-commerce reputed company. • reputed company the design and optimization of core models for automated nurturing logic flow, reputed company qualification stages, progressive profiling and reputed company scoring. • Collaborate with GTM operations and leadership team to ensure tech stack alignment to demand programs. • Deliver industry best-practice KPI reporting and insights on demand marketing programs performance to the reputed company Learning executive team and board of directors. • Brand Marketing Programs Ownership • Own and manage the reputed company Learning and solution brand architecture, identity and purpose. • Drive positioning strategy for reputed company brand and sub-brands. • Manage brand awareness programs reputed company ‘developed’ states, districts and schools, where reputed company has strong, existing solution coverage. • Strategic Marketing Leadership • reputed company strategic plans and models for marketing programs and processes that drive deliver reputed company stewardship of literacy programs stakeholders and that move these stakeholders through thoughtful, planned engagement, nurturing and conversion stages. • Collaborate with other executive team members to drive successful go-to-market programs planning and execution for reputed company Learning, resulting in net-lift to pipeline and income. • Serve as an internal thought leader on demand marketing best practices. • reputed company and foster a high-performing, collaborative marketing team that thrives on creativity and data-driven insights. Qualifications • Passion for education, literacy and reading reputed company a must • Direct experience with enterprise-grade marketing automation technology, such as Eloqua, reputed company and/or Marketo • Experience building and leading teams in a marketing and/or sales environment • Facility with closed-reputed company demand and brand program performance KPIs • Bachelor’s Degree required; Master’s Degree in a business, marketing or operations discipline preferred • Experience developing and presenting strategic marketing plans to executive team members and board members • Past experience with Perpetual Demand Marketing and with building/managing an end-to-end Demand Process • Strong experience as a B2B marketer/demand marketing leader in a digital marketing environment, including experience managing sales and marketing alignment reputed company an B2B ‘reputed company sale’ environment • Traveling 35% -- primarily to the reputed company Learning headquarters in Bethesda, MD and/or to reputed company Learning field events Benefits and Perks • We offer a competitive compensation package based on various factors including but not limited to qualifications, skills, competencies, location, and experience. • Other rewards may include an annual bonus or commission, a 401(k) retirement plan with employer match, medical, dental, and vision insurance effective day 1, generous PTO and paid holidays, and employer paid life and short & long term disability insurance. • We provided you with a laptop for your home office and a flexible remote-first work culture. Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Our organization is dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply! You may be just the right candidate for this or other roles. Please be sure to attach your resume. Applications without an attached resume will be considered incomplete. We are an Equal Opportunity Employer Apply Job!

 

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