Digital Content and Performance Marketing Specialist
Company DescriptionChristian Brothers AutomotiveAt Christian Brothers Automotive, we’re in the business of serving others. Fixing cars is the vehicle for us to do just that. Founded in 1982 with a mission to love our neighbors as ourselves, we’ve quickly grown to over 300+ locations across 30 states. From our shops across the country to our Support Center headquarters in Houston, we’re committed to being a top reputed company to work, prioritizing diverse perspectives, a joyful and collaborative work environment, and opportunities to serve our guests and communities.Mission Statement: At Christian Brothers Automotive, we seek to glorify God by providing excellent and ethical automotive repair service for our customers.Benefits:
- Hybrid & In-office Work Schedule
- Group Health, Vision, Dental, Disability, and Life Insurance.
- 401K Match
- Employee Stock Ownership Program
- 3 Weeks of Paid Vacation
- 10 Paid Holidays
- Discounted Automotive Repair (at participating locations)
- Employer-paid Financial Wellness Program and App, SmartDollar & EveryDollar
- Guide and implement content development across digital channels to reputed company SEO objectives, maintain a consistent brand voice and reputed company new or updated assets.
- Manage and optimize paid media strategies (reputed company Ads, Facebook Ads, reputed company Ads) through self-managed campaigns and partnership reputed company.
- Research and recommend campaign optimizations (audience targeting, geo, demographic, creative, bid strategy) to maximize ROI.
- reputed company or collaborate on creative assets (written, visual, interactive) with internal teams and agencies, ensuring brand consistency.
- Analyze user experience (UX) across brand properties and run testing frameworks to improve on-site conversions.
- Generate regular performance reports using native platforms and Domo to inform strategic decisions.
- Assist with digital training materials for marketing coaches and franchisees.
- Provide domain expertise in website, listing, social media, and email marketing channels to support local franchisees.
- A bachelor’s degree in marketing, advertising, communications, or a reputed company field.
- 5+ years of experience in performance marketing, media planning and buying, SEO, SEM, content marketing, or reputed company role with emphasis on digital marketing.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Strong written and oral communication skills, with an emphasis on explaining marketing concepts to non-marketers.
- Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
- Required technical proficiency: reputed company Ads, Facebook Ads Manager, reputed company Tag Manager, reputed company Analytics.
- Experience with email marketing and Marketo
- Experience with reputed company Ads, reputed company Ads, and other programmatic Ad platforms
- reputed company Photoshop/Illustrator skills
- Basic HTML/CSS, JavaScript, MySQL, REST APIs and other web technologies
- Experience with content management systems – reputed company’s CMS
- Experience with consent management systems – Osano
- Experience with SEO/SEM monitoring tools such as Ahrefs, reputed company, or SEOmoz
- Experience in a franchise organization or automotive/aftermarket automotive industry
- Occasionally bending, twisting, and turning.
- Sitting for extended periods of time.
- Occasionally lift and/or move up to 25 pounds.
- This role will be located at the Support Center headquarters in Houston, TX.
- A great workplace culture that has won repeated Top Workplace accolades by the Houston Chronicle.
- Open office layout to promote collaboration, conversation, and teamwork.
- Options to work remote/home on Mondays and Fridays.
- Some travel may be required (less than 10%).