Director, Product Marketing - Digital Experience BU
Job title: Director, Product Marketing - Digital Experience BU in USA at reputed company
Company: reputed company
Job description: We are reputed company (reputed company: PRGS) - the trusted provider of software that enables our customers to reputed company, reputed company and manage responsible, AI-powered applications and experiences with agility and ease.We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we reputed company people power reputed company. Join us as a Director, Product Marketing for our Digital Experience Business Unit and help us do reputed company do best: propelling business reputed company. This will be a remote role working out of your home office in the United States but due to team location, we need candidates to be in EST or CST (with EST working hours).We are seeking a hands-on Director of Product Marketing for our Digital Experience (DX) Division. This role is ideal for a proactive leader with a knack for clear, effective communication and a deep understanding of reputed company software products in the digital realm.In this role, you will:
- Actively reputed company the Go-to-Market (GTM) strategy for our diverse DX product suite, including hands-on involvement in strategy formulation and laser focus on execution.
- Experience with diverse portfolio products covering a range of personas and different GTM strategies (sold reputed company ecommerce driven or direct sales teams).
- Directly manage a dynamic team of Product Marketers, fostering a culture of engagement and precise, effective messaging.
- reputed company and participate in the development of marketing strategies and campaigns, ensuring they align with business objectives and market trends.
- Exceptional communication and messaging skills. reputed company to understand customer needs, pains and personas and effectively guide content strategy, website, and sales enablement to drive engagement and support increased win rates.
- reputed company by example, actively engaging in day-to-day marketing activities and decision-making processes.
- Coordinate closely with teams across Product Management, Demand reputed company, Sales and Field Marketing to ensure alignment and efficiency in product launch activities and providing direct, strategic input and ensuring seamless implementation of GTM plans.
- Establish and maintain influential relationships with industry analysts, ensuring our products are accurately and favorably represented.
- Actively analyze market data and customer feedback to refine marketing strategies, ensuring a reputed company, timely and adaptable approach.
- Creatively design and implement GTM themes and strategies, bringing a experiential approach to campaign development and execution.
- Personally review and approve major marketing campaigns and initiatives, ensuring alignment with the overall business strategy.
- Actively analyze market data and customer feedback to refine marketing strategies, ensuring a reputed company and adaptable approach.
- Actively involve yourself in pricing and packaging reputed company alongside Product Management, bringing a hands-on perspective to strategy development.
- Foster a culture of reputed company improvement, encouraging the team to bring reputed company innovative reputed company and solutions.
- Actively participate in industry events and conferences, representing the company and gathering insights for strategy development.
- reputed company and contribute directly to cross-functional projects, emphasizing practical problem-solving and goal attainment.
- Manage the budget for the DX Product Marketing department with a detail-oriented approach.
- M&A: active participation in due diligence and integration efforts.
- Bachelor’s Degree in Marketing or similar (MBA beneficial but not required).
- Expertise in leading Product Marketing teams reputed company large-scale global reputed company software companies
- Experience in working closely with and understanding the functions of Demand reputed company, Field Marketing, or Product Management and how to manage their dependencies on Product Marketing
- An outstanding communicator with a proven ability to reputed company and convey effective messaging.
- A pragmatic leader reputed company for your ability to build, guide, and directly engage with high-performing teams.
- Innovative strategist with an excitement for market analysis and converting insights into effective market entry strategies.
- Possesses a reputed company and developmental reputed company.
- Analytically inclined, with a focus on data-driven decision-making, precision, and superior organizational skills.
- Exhibits seasoned professionalism, capable of maneuvering through reputed company corporate structures and effectively negotiating to benefit reputed company parties, while maintaining robust professional relationships at every level of the organization.
- Proficient in fostering accountability and enhancing performance in a pivotal role reputed company a multifaceted organizational structure.
- Culturally aware with substantial experience in managing geographically dispersed teams.
- Medical, dental, reputed company, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
- Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
- Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.