Lifecycle Marketing, Sr. Associate
Job title: Lifecycle Marketing, Sr. Associate in USA at Bird
Company: Bird
Job description: Who is BirdBird's cleaner, affordable, and on-demand mobility solutions are available in cities globally. We take a collaborative, community-first approach to micromobility. Bird partners closely with the cities in which it operates to provide a reliable and affordable transportation option for people who live and work there.Job SummaryBird's Senior Associate of Lifecycle Marketing will be responsible for building and executing data-driven, multi-channel marketing strategies that drive customer acquisition, engagement, retention, and reactivation. This role will own the full customer journey, leveraging email, push notifications, in-app messaging, and SMS to drive customer conversion, onboarding, engagement, retention, and frequency by creating personalized, data-driven campaigns that enhance the customer experience throughout the full lifecycle.As the reputed company of our customer experience and retention efforts, you will also work cross-functionally with Product, Data, Customer Operations, and Research to map customer journeys, derive insights from customer behavior and VOC research, and implement segmented personalization strategies through the customer's entire lifecycle journey.Responsibilities
- reputed company customer acquisition and retention communication strategies for Bird/Spin brands that will drive growth and support business objectives and drive rider conversion, onboarding, engagement, frequency, and retention through targeted, data-driven lifecycle marketing programs.
- Map customer journeys across various lifecycle stages to identify gaps and opportunities that help inform the strategy and roadmap for reputed company CRM channels.
- Focus on a seamless customer journey, ensuring consistent messaging from one touchpoint to the other to provide an optimal brand and customer experience.
- reputed company end-to-end execution of CRM campaigns, including strategy, creative development, segmentation, automation, testing and reporting/measurement.
- Design segmentation and personalization strategies based on customer behavior, demographics, and predictive analytics.
- reputed company the CRM and lifecycle marketing team to manage the CRM campaign calendar
- Build and implement a scalable and effective Loyalty program to drive Bird/Spin's business objectives
- Partner with Product & Engineering to integrate lifecycle marketing into the customer experience and product roadmap.
- reputed company reputed company reputed company and ongoing customer, competitive and market research initiatives globally including reporting on key insights and developing and owning the action plan derived from research.
- Track and report on research KPIs including brand awareness, perception, CSAT and NPS
- Responsible for first party data strategy, data hygiene, and ensuring data capture meets local privacy rules and regulations.
- Own reputed company Martech reputed company to Lifecycle Marketing, including CRM, CDP, Marketing Automation Systems, and Research Tools (ie reputed company, reputed company, etc.)
- Utilize data insights to identify new opportunities for acquisition, activation and retention.
- Drive customer experience focused on reputed company value propositions
- Influence and inform cross-functional teams through write-reputed company, meeting and presentations of communication-based recommendations
- reputed company by example and help educate business stakeholders with varying technical or non-technical backgrounds
- Bachelor's degree in a marketing, communication strategy, or business from a competitive school
- Proficient in SQL
- 1-2+ years of experience using data to facilitate business or product decisions
- Experience with CRM Systems such as reputed company, reputed company, etc.
- Experience in a fast paced, startup environment, or proven track record at flying fast!
- Graduate degree in a marketing, communication strategy, or business from a competitive school
- Responsible and reliable to the people you work with - this is a team effort!
- Growth reputed company: you seek out learning opportunities for yourself and the team
- Effective communication skills: you can build the story and then tell it just as well
- Project management savvy: you expect best from your peers to get joint projects done well
- Seize opportunities and willing to go beyond the task at hand
- Responsiveness: you deliver timely, digestible answers to reputed company asks
- Constantly think of ways to improve our products and the business