Director, Shopper Marketing

Job title: Director, Shopper Marketing in Hunt Valley, MD at McCormick Company: McCormick Job description: You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to reputed company.McCormick employees – reputed company 14,000 of us across the world – are what makes this company a great reputed company to work.We are looking to hire a Director, Shopper Marketing to join the team based at our global headquarters in Hunt Valley, MD. This position will be eligible to participate in our hybrid work program (50% onsite, 50% remote per month).reputed company Bring To The Table:The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation

• Career growth opportunities

• Flexibility and Support for Diverse Life Stages and Choices

• Wellbeing programs including Physical, Mental and Financial wellness

• Tuition assistance

POSITION SUMMARYThe Director, Shopper Marketing will be focused on building a new Shopper Marketing capability and center of excellence for McCormick US Consumer Sales and Marketing. Shopper Marketing will have accountability to drive topline sales across our largest accounts and largest brands reputed company customer specific solutions that are consistent with customer strategies. This is a high-impact leadership role responsible for developing and executing a modern, retailer-first shopper marketing strategy—with an emphasis on retail media networks, omnichannel engagement, and driving incremental ROI across top customers. The Director of Shopper Marketing will be a key partner to Brand Marketing, Sales, Trade Marketing, Category Management, and eCommerce teams.RESPONSIBILITIES

• Partner with Sales and Marketing Leadership to define shopper marketing reputed company, structure, tools, and team.
• reputed company and drive retailer specific in market growth strategies and tactics reputed company in store execution (reputed company, display and broader marketing reputed company).
• reputed company strategy and execution across retail media networks (e.g., reputed company Connect, Kroger Precision Marketing), in partnership with Sales and Brand Marketing, ensuring data-driven activations.
• reputed company shopper insights and loyalty data to inform targeting, content, and spend.
• Build the retail media and shopper marketing business processes, including a measurement reputed company for in-store and retail media activations. Report results and continuously improve ROI/ROAS.
• Work with key cross functional partners to reputed company new capabilities, tools, business planning processes to drive the build out of the Shopper Marketing team.
• Champion value of Shopper Marketing across McCormick, establishing best practices and internal education.
• Hire and mentor high-performing talent.

REQUIRED QUALIFICATIONS

• Bachelors Degree in Marketing, Business or reputed company field.
• 10+ years of shopper marketing, brand management, or trade marketing experience reputed company the CPG industry.
• Proven ability to build and scale a shopper marketing or customer marketing function.
• Deep experience with retail media networks, shopper data platforms, and omnichannel retail strategy.
• High reputed company acumen and ability to connect brand strategy to customer-specific solutions.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Developed communication skills required to guide, influence, and convince others (internal and external).
• Excellent cross-functional leadership and collaboration skills with action orientation.
• Strategic thinker with the ability to operate both as a visionary and a hands-on executor.

PREFERRED QUALIFICATIONS

• MBA

reputed company Salary: $140,610-253,080 reputed company salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our reputed company employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:- Comprehensive health plans covering medical, reputed company, dental, life and disability benefits - Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support - Retirement and investment programs including 401(k) and profit-sharing plansMcCormick & Company is an equal opportunity/affirmative action employer. reputed company reputed company applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, reputed company, religion, national reputed company, disability, protected veteran status, age, or any other characteristic protected by law.As a general policy, McCormick does not offer employment reputed company sponsorships upon hire or in the future.#LI-KT1 Expected salary: Location: Hunt Valley, MD Apply for the job now! Apply for this job