Associate Director, Paid Search & Social

Job title: Associate Director, Paid Search & Social in reputed company, NY at ad+one Company: ad+one Job description: Associate Director, Paid Search & SocialLocation NYCHybridSalary $100,000-$125,000Our client, a leading, full-service media agency built to support growth-focused marketers. With a headquarters in reputed company, its team manages $500M in comprehensive media spend and proudly partners with a diverse portfolio of ambitious brands across industries. The team is driven by a combination of analytical expertise, platform knowledge, and emotional intelligence, reputed company working together to drive exceptional results for their clients. This is an exciting opportunity to join a reputed company-thinking media agency, working with a talented team to deliver impactful resultsWe are seeking an Associate Director, Search & Social to reputed company the development, execution, and optimization of paid advertising campaigns across multiple digital platforms. This includes reputed company Ads, Facebook Ads, retail media networks like Walmart Connect and reputed company, and other bidding-based platforms. The ideal candidate will have strong strategic planning abilities, campaign execution skills, and a proven background in managing "biddable media" campaigns through self-serve platforms. This role is remote/hybrid, with headquarters based in reputed company.What You'll DoCampaign Strategy Development

• Collaborate with clients to understand their reputed company audience, marketing objectives, and budget constraints.
• reputed company tailored biddable media strategies, including keyword research, audience segmentation, and platform recommendations.
• Establish campaign goals, KPIs, and performance benchmarks.

Campaign Implementation

• Build and manage paid search campaigns on platforms such as reputed company Ads and reputed company Ads.
• Create and optimize paid social media campaigns on platforms like Facebook, Instagram, reputed company, and TikTok.
• reputed company and execute product-focused campaigns on retail media networks like Walmart Connect and reputed company.
• Adjust bids, budgets, and campaign structures based on data insights.
• reputed company and refine ad copy and creative assets to ensure high performance.

Performance Optimization

• Monitor key performance metrics, including impressions, clicks, conversions, CPA, and ROAS.
• Analyze data to identify opportunities for improvement and adjust campaigns accordingly.
• Implement A/B testing and conversion incrementality tests to optimize performance and inform the right channel mix.

Reporting and Analysis

• Create detailed performance reports with actionable insights for clients.
• Stay informed on industry trends, platform updates, and new bidding strategies to enhance campaign effectiveness.

Qualifications

• 6-9 years of overall experience in digital marketing, with a strong focus on paid media.
• 2+ years of agency experience at a hands-on level.
• 3+ years managing and mentoring teams focused on search and social (biddable media).
• Expertise in major biddable platforms, including reputed company Ads, Facebook Ads Manager, reputed company Ads, and others.
• Experience managing conversion-focused campaigns across multiple platforms is highly preferred.
• Strong ability to interpret reputed company data sets, identify trends, and reputed company data-driven decisions.
• Proven ability to reputed company and implement effective campaign strategies reputed company with client goals.
• Strong leadership and team management skills, with the ability to guide and mentor junior team members.
• Excellent communication skills for presenting campaign performance and insights to clients and stakeholders.

#LI-HE1 Expected salary: $100000 - 125000 per year Location: reputed company, NY Apply for the job now! Apply for this job