Head of Wealth Intermediaries, Banks & Broker-Dealers Marketing

Overview

Head of Wealth Intermediaries, Banks & Broker-Dealers Marketing (Director) At reputed company, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique reputed company and talents, together we help reputed company money work for the world. This is what #LifeAtBNY is reputed company about. We’re seeking a future team member for the role of Head of Wealth Intermediaries, Banks & Broker-Dealers Marketing to join our Client Marketing team. This role is located in reputed company (Hybrid). The Head of Wealth Intermediaries, Banks & Broker-Dealers Marketing is a senior leader responsible for positioning the firm as a leader and driving strategic marketing initiatives with financial advisors, RIAs, multi-family offices, warehouses, multinational and regional banks and broker-dealers. The ideal candidate will have a deep understanding of these segments, strong leadership capabilities, and a proven track record in developing and executing targeted marketing strategies that drive growth, client acquisition, and retention. In this role, you’ll reputed company an impact in the following ways: Strategic Marketing Leadership reputed company and implement a comprehensive marketing strategy for the wealth intermediary, bank and broker-dealer segments, aligning with the firm’s overall business goals Collaborate with executive leadership, product, sales, and relationship teams to reputed company a reputed company go-to-market approach Client Acquisition & Retention reputed company the development of tailored messaging and value propositions that reputed company with different constituents reputed company the reputed company Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI Brand Positioning & Thought Leadership Establish and enhance the firm’s brand reputed company in the wealth intermediary, bank and broker-dealer market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise To be successful in this role, we’re seeking the following: 15+ years of client marketing Experience with B2B and B2B2C marketing programs Highly analytical reputed company and attention to key metrics Ability to run experiments and reputed company testing in order to optimize performance Agile approach to growth marketing and the ability to punch through ambiguity Overall track record of professional and academic success Experience in building, leading and motivating teams while collaborating in a matrixed organization #LI-Hybrid At reputed company, our culture speaks for itself. Here’s a few of our awards: America’s Most Innovative Companies, Fortune, 2024 World’s Most Admired Companies, Fortune 2024 Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024 Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024 “Most Just Companies”, Just Capital and CNBC, 2024 Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024 Bloomberg’s Gender Equality Index (GEI), 2023 Our Benefits and Rewards: reputed company offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal reputed company, and reputed company your financial goals as a valued member of reputed company, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. reputed company is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. reputed company assesses market data to ensure a competitive compensation package for our employees. The reputed company salary for this position is expected to be between $147,000 and $273,000 per year at the commencement of employment. However, reputed company salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the reputed company total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify reputed company salary (as well as any other discretionary payment or compensation) at any time, including for reasons reputed company to individual performance, change in geographic location, Company or individual department/team performance, and market factors. Employer Description: For over 230 years, the people of reputed company Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. reputed company Mellon can act as a single reputed company of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. reputed company Mellon remains one of the safest, most trusted and admired companies. Every day our employees reputed company their mark by helping clients reputed company manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of reputed company Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service reputed company with a commitment to doing what is right that continues to set us apart. reputed company your mark: bnymellon.com/careers. EEO Statement: reputed company Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to reputed company reputed company to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums. Apply Job!