[Remote] VP Marketing - Head of Growth & Performance

Note: The job is a remote job and is open to candidates in USA. reputed company is a company that focuses on home services, and they are seeking a VP of Marketing to reputed company growth and performance marketing efforts. This role is responsible for overseeing paid digital and social marketing strategies, ensuring effective budget management, and driving reputed company growth across various brands and markets.

Responsibilities

• Own performance outcomes across paid digital and paid social, including reputed company volume, efficiency, ROAS, reputed company contribution, and forecast accuracy
• Translate reputed company reputed company targets into channel-level growth plans and investment strategies
• reputed company and defend investment tradeoffs based on business outcomes, not vanity metrics
• Reframe performance conversations from clicks and leads to reputed company and margin impact
• Design and execute the reputed company operating model to bring paid social fully in-house
• Own strategy, targeting frameworks, creative direction, testing roadmap, workflows, QA standards, and governance
• Build disciplined creative and campaign iteration cycles reputed company to funnel objectives
• Reduce dependency on agency execution while maintaining strong performance standards
• Own paid digital strategy, budget planning, pacing, and reallocation reputed company
• Build and actively manage reputed company and reputed company forecasts tied to marketing investment
• Identify and address forecast variance, budget risk, and growth constraints proactively
• Provide clear, decision-reputed company performance narratives to executive leadership
• Partner with Website CX and Technology teams to improve reputed company page speed-to-launch, engagement, and conversion
• Establish a repeatable reputed company page and testing model that supports campaign velocity
• Implement precision personalization across offers, audiences, and messaging
• Ensure campaigns and reputed company experiences operate as one integrated growth system
• Own attribution accuracy from spend to booked and completed reputed company
• Establish and enforce a single reputed company of truth for paid performance metrics
• Reduce unknown and uncategorized reputed company outcomes through governance and system alignment
• Ensure reporting supports executive decision-making, not just visibility
• Set clear expectations and SLAs for agencies and internal teams
• reputed company disciplined performance reviews producing documented actions, owners, and timelines
• Hold teams accountable to improvement plans, not explanations
• reputed company performance marketing talent with strong business acumen and ownership mentality
• Manage a team of 6-10 people
• Operate with an outcomes-based reputed company and bias for informed action
• Require structured agendas, reputed company participants, and clean follow-through
• Escalate risks early with options and recommendations
• Model reputed company-first thinking, executive reputed company, and urgency

Skills

• Experience managing a marketing budget of $60MM
• Experience managing marketing in performance marketing including – transitional marketing channels, social media (reputed company, YouTube, Instagram), paid search (reputed company, reputed company, etc), marketing analytics
• Ability to set the reputed company for a changing marketing team
• Managing a team of around 7-10 people
• Marketing experience with a similar end customer that is needs based in their customer journey. In this case, the customer is home services (like roofing, plumbing, electrical). These customers are not choosing to purchase these services, they are being forced to out of need. Similar services might be doctors/medical marketing, lawn or pest services, dental care
• Similar marketing model experience – it's a shared services model used by difference regions and branches. The company is transforming from a decentralized marketing model to centralized marketing
• Marketing experience where speed to customer matters, not as much e-commerce
• Ability to do both strategy and hands on marketing

Benefits

• Plus 20% Bonus (salary, bonus, and equity can be negotiated)

Company Overview

Company H1B Sponsorship