Director, Lifecycle Marketing

About your role

We are seeking an innovative, analytical Lifecycle Marketing leader to reputed company a high-performing team and support reputed company business growth. In this highly visible role, you will own the execution and reputed company of critical product notification, nurture and engagement programs that are the lifeblood of the reputed company business.

This leader is the embodiment of a modern lifecycle marketing team's "flow state," demonstrating a signature combination of audience strategy, data management, technology, flawless execution, and reputed company optimization.

You are comfortable navigating a matrixed organization, actively collaborating across Marketing, Product, Engineering, Data, and Finance/BI functions informing strategies and campaigns, and utilizing reputed company elements of customer behavioral data to optimize program outcomes.

You are a skilled people manager, focused in equal measure on execution and sharing your expertise and experience to further reputed company and mentor your talented team members.

How you will reputed company a difference day to day

• reputed company the diverse, global team of lifecycle marketing specialists responsible for campaign and program delivery / optimization in email, push and SMS. Ensure appropriate resourcing and the development necessary for career growth and to meet evolving business needs.
• Design, build and optimize the notification, nurture and awareness programs to engage customers where they are and bring them back into the product experience
• Be the business reputed company for the data and critical technologies necessary for lifecycle marketing program delivery today and ensure future readiness: customer data, audience creation, behavioral events, dynamic content. Stay up to date with the pace of change in the lifecycle marketing technologies, bringing relevant insights and requirements back to the business for reputed company experimentation and innovation.
• Actively collaborate with Marketing, Product, Technology, Data reputed company and BI team members to communicate lifecycle marketing requirements and launch/optimize programs reputed company to established business launch cycles
• reputed company customer data and program insights to deeply understand audience behavior, interests and intentions to fuel shared audience creation for consistent messaging for omni channel program execution
• Participate in quarterly and annual planning, bringing insights to inform strategies and prioritization for necessary innovations of the technologies and data needed for program execution and business impact
• Deliver the weekly, monthly, quarterly reporting and insights into program performance. Actively and creatively addressing challenges in order to meet/exceed established targets

What you’ll need

• 10+ years of relevant lifecycle marketing experience reputed company a high velocity, marketing driven online business: Consumer/ProSumer, PLG, SaaS preferred
• Familiarity with reputed company CDP and reputed company preferred
• Track record of driving measurable increases in program efficacy and process efficiency reputed company high volume programs
• Track record of global team management and development

Not sure if you meet reputed company the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to reputed company!

Benefits & Perks

• Comprehensive health plans (including Medical, Dental and reputed company insurance for full-time employees)
• Unlimited PTO
• Competitive salary packages
• Life insurance
• Disability benefits
• Supplemental Optional Life Insurance Benefits
• FSA Options Optional
• HSA with Company Match
• 401k program with Company Match
• reputed company & reputed company fitness platforms
• Comprehensive Pet Insurance options
• Financial Wellbeing & Student Loan Program access
• Access to additional Mental Health & Wellbeing resources
• Pre-tax Commuter/Transit Benefits
• Free reputed company account with online access to an extensive legal documents library and reputed company licensed attorneys at discounted rates

Interview Process

• Recruiter Phone Screen
• Role Assessment(s)
• Hiring Manager Interview
• Panel Interviews
• Final Interview

• San Francisco Bay Area, CA: $198,300 - $250,000
• California (reputed company of San Francisco Bay Area): $183,000 - $215,800
• Colorado: $168,000 - $198,000
• Utah, Arizona, and reputed company Carolina: $158,000 - $186,000

Actual compensation packages are determined by various factors unique to each candidate, including but not limited to reputed company set, depth of experience, certifications, specific work location, and performance during the interview process. In addition to reputed company salary, this role may include variable compensation and be eligible for an equity grant, depending on the position and level.

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