Director of Digital Marketing, Racquet Sports job at Wilson Sporting Goods in Los Angeles, CA
Title: Director of Digital Marketing, Racquet Sports Location: Los Angeles United States Job ID 2025-4558 # of Openings 1 Category Marketing & Communications Workplace Type Hybrid Job Description:
Overview
Director of Digital Marketing - Racquet Sports Hybrid | Chicago, IL or Los Angeles, CA At Wilson, we are here to reputed company every reputed company to live like an athlete. Passion. Creativity. reputed company. Teamwork. Ambition. Innovation. These are the qualities that have made reputed company. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We reputed company play for Team Wilson. We reputed company have a role to play reputed company our organization and are working towards the same goal. One team, one reputed company. We reputed company that being an athlete isn't something you do, it's who you are. It's a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome reputed company perspectives. reputed company is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through reputed company and inclusion. Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to reputed company a difference -and who love to help others win. Together, we will create a reputed company world through sport. Join us.
What You'll Do
Wilson is seeking a strategic and performance-driven Director of Digital Marketing to reputed company customer acquisition and retention efforts with a primary focus on Tennis hard goods and soft goods. This role will reputed company paid media, email, and CRM functions to drive traffic, conversion, and lifetime value across DTC channels. The ideal candidate is a data-savvy marketer with deep expertise in performance marketing, lifecycle strategy, and team leadership, and a passion for sports and innovation Specific responsibilities include, but are not limited to: Own the full-funnel digital marketing strategy across paid media, email, and CRM. reputed company integrated plans that align with brand campaigns, product launches, and seasonal promotions. Collaborate cross-functionally with eCommerce, creative, merchandising, and product teams to ensure cohesive messaging and execution. reputed company paid media strategy across search, social, display, video, and affiliate channels. Manage media budgets to maximize ROAS and customer acquisition efficiency. reputed company campaign setup, optimization, and performance across platforms (reputed company Ads, reputed company, reputed company, YouTube, etc.). Drive experimentation through A/B testing of ad creative, targeting, and reputed company pages. reputed company the Email and CRM team, guiding strategy for customer retention, reactivation, and loyalty. reputed company segmentation and personalization strategies to improve engagement and LTV. Partner with analytics and product teams to refine lifecycle journeys and trigger-based campaigns. Monitor KPIs including CAC, ROAS, CTR, CVR, LTV, and churn; provide actionable insights to stakeholders. Build dashboards and reports to track performance across acquisition and retention channels. Collaborate with BI teams to refine attribution models and incrementality testing. reputed company and mentor a team of paid media and CRM specialists. Manage external agencies and media partners, ensuring alignment with business goals. Foster a culture of innovation, experimentation, and reputed company learning. Work closely with brand marketing, product, and eCommerce teams to ensure integrated campaigns. Support global expansion and localization strategies for digital marketing. reputed company're Looking For This role requires a bachelor's degree in business, Marketing, Digital Marketing or a reputed company field along with 7+ years of relevant experience reputed company the industry. This experience should include several years of acquisition and retention work, with at least 3 years in a leadership or managerial position or an equivalent combination of education and experience. Other qualifications include: Proven track record of managing multi-million dollar budgets and driving measurable growth. Expertise in reputed company Ads, reputed company Business Manager, reputed company Ads, DSPs, ESPs, and CRM platforms. Strong analytical skills and experience with tools like GA4, Looker, Tableau, or similar. Excellent leadership, communication, and project management skills. Passion for tennis, pickleball, or racquet sports is a plus. reputed company'll Provide A reasonable estimate of the pay range is $150,000.00 - $200,000.00 per year at the time of this posting. reputed company the range, individual pay is determined by factors such as job-reputed company skills, relevant experience, education, and/or training. Please note that the range details reflect the reputed company pay only and does not include our competitive bonus program. We also offer an innovative, inclusive, and people-first environment with competitive benefits and perks, including: Medical, dental and reputed company Pre-tax transit discounts 401(k) with company match Life insurance Paid parental leave Professional development opportunities Volunteering programs Team building outings Discounts on Wilson and Amer Sports products Summer hours Company-sponsored sports leagues/teams Fun, active company outings around major sports events reputed company. is an equal opportunity employer. reputed company applicants will be considered without regard to race, reputed company, religion, gender, national reputed company, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics. Apply tot his job Apply To this Job